Rural Marketing introduced in IIM-Raipur

IIm-Raipur, a premier business school in India, has introduced rural study program for its students. Moreover, the best part, this will be a compulsory stint for all students enrolled in the institute. The students enrolled in the MBA program in this B-school will have to spend a week in rural part of the country. This is made compulsory to understand the true Indian spirit.

B S Sahay, director of IIM-Raipur, explained the reason for such a decision. Rural marketing is highly in demand in the current global scenario. The Marketing courses introduce the concepts and business models to students. However, the course content is unable to present the real life situations, which the rural stint will help. The marketing managers are aloof of what is happening in the real world. By introducing students to the rural markets, they can develop and plan marketing strategies sitting in their posh corporate offices.

IIM-Raipur has parterned with Pholbasan Yadav, a Padma Shri awardee from Chhattisgarh for the rural stint. Pholbasan Yadav is a person who have major contribution in the rural areas of India. He had helped rural women find employment through self-help groups. More than 10,000 women found livelihood with his efforts.

During the rural marketing stint, students are required to take up projects, related to rural marketing, according to their choice. After examining the market conditions in the rural areas, they have to prepare a report. The report should include points like ideas that should be implemented in the area for development.

According to the sources, this postgraduate management course is in the stages of development and will be officially launched in the academic session 2013. It is planned that students will spend a week in the Rajnandgaon in Chhattisgarh.

Posted By.....

Shipra Sinha

colleges in India

Compared to 10th, 12th board exams are considered to be more important and students are far more worried about their future at this time. In the senior secondary class the subjects chosen by students are the deciding factors for the pavement of their future career path. Therefore, the percentage scored in these subjects is very important and are the basis on which they further take admission in the colleges of India. Whether it’s a B. Sc, BCA, BMC, BA, BBA, or any other bachelors course the percentage of the students is what helps him take admission in the course of their choice. Though, most of the colleges in India have entrance tests for almost every course today but, still a minimum percentage is required to be applicable for the test.

Even for higher studies in professional Indian colleges like Engineering or MBA colleges in India, 12th percentage is the utmost important factor. Students are judged academically on the basis of their performance in these exams. Also, in case of job interviews the candidates are asked to mention their 12th percentage and their intellectuality is judged by the merits they have scored. Above all the expectation of parents is something which puts a pressure on students to perform at their best.

But, all these things enforce a lot of peer pressure on the 12th students. The parents and the teachers should always understand the capability of the students and ask them to perform accordingly. Motivating them to work in a positive direction is a healthy thing but forcing them to work beyond their abilities can put them in tough situations. Parents should keep counselling their students about their performance and tell them they should give their best but at the same time should not let it become a ghost hovering in their dreams.

Posted By Gurleen Kour on 6th March 2012.